PROJECT TYPE

Packaging design, Illustration
CHALLENGE
In a saturated market, packaging needs more than just a good layout—it needs personality. Brands often struggle to stand out on shelves and establish a genuine emotional connection with customers. How can design spark joy and tell a story at a glance?
SOLUTION
Bits of Joy is a collection of playful illustrations I created. Each piece was carefully crafted to bring charm, character, and a human touch to the product experience, transforming everyday moments into moments of delight for the consumer.









Bits of Joy