Brand Voice, Brand Identity
In a sport where branding is often uniform, I wanted to explore how design can reflect individuality, especially for women athletes who deserve to be seen beyond stats and rankings.
Ace Mark is a fun and creative place where I design personalized logos for women’s tennis players. Each mark is inspired by a player’s on-court energy and off-court identity, translating traits like grit, grace, power, or playfulness into bold visual symbols. It’s part storytelling, part branding, and all about celebrating what makes each player distinct.