Brand Voice, Brand Identity
Women’s tennis is full of power and talent, but it’s often overlooked. The media rarely highlights rising stars or deeper stories from the women’s tennis tour. As a tennis enthusiast, I kept wondering: Why is it so hard to see women’s tennis?
I created Topspin Sisters, a weekly newsletter and creative platform that spotlights women’s tennis through bold visuals and storytelling. It’s design-first coverage that puts players and moments in the spotlight.